F-15 (2nd Floor), Okhla Phase-1, New Delhi - 110020, India
Social Media Marketing case study
Veddic Urja: ancient Vastu, made scroll-stopping
A Vedic Vastu and numerology consultant needed an Instagram presence that feels as credible as a one-to-one consultation. We built it from the very first post: a signature podcast-clip format, Hinglish myth-busting hooks and a reels-first rhythm of four to five posts a week.
462views on the top reel, a Vastu myth-busting podcast clip
11 of 12latest posts are reels
4.4posts a week on average
The brief
Make an ancient science worth watching
Vastu is a subject people search for, argue about and rarely trust online. Veddic Urja is the practice of consultant Ssoni Goel, offering no-demolition Vastu and numerology remedies for homes, offices and commercial spaces. Advice like that is only as strong as the person giving it, and a feed of stock quotes and generic tips would never earn a consultation.
The brief was to build the brand on Instagram from day one: put the expert at the centre, turn a technical subject into short Hinglish content anyone can follow, and give every viewer a clear way to book a consultation.
What we did
A podcast studio, cut for the feed
We treated the account like a show: one expert, one set, recurring formats and a calendar that never goes quiet.
01
Strategy: the expert is the brand
Ssoni Goel is the on-camera authority in the podcast reels. Content runs on three pillars: Vastu myth-busting, practical direction-by-direction Q&A, and numerology explainers.
02
Signature podcast-clip reels
Podcast conversations are cut into short vertical clips, each opening on a bold Hindi headline and a giant '?' hook and closing on a 'Watch the full podcast' prompt.
North-East direction and the main door
Moving into a new home or flat
AI Vastu: myths vs reality
03
Visual identity and grid
A dark, warm-lit studio set with books, mic and a branded 'Better Spaces Brighter Lives' mug, the om-and-lotus logo top-left and a yellow, white and red headline system. Every tile is recognisable in the grid.
04
Consistency and scheduling
A reels-first calendar: 11 of the latest 12 posts are reels, published at 4.4 posts a week, with most going live in the 4 to 8 PM IST window.
05
Caption and hashtag SEO
Captions follow one architecture: a hook line, two or three lines of value, a consultation call to action, a bracketed keyword line for Instagram search, then a tight set of hashtags.
06
Festive moments with a Vastu angle
A Radha Ashtami greeting reel and a Ganesh Chaturthi carousel with idol-placement tips, so even the festive posts teach something and stay on-brand.
Content highlights
Reels that teach, hook and convert
Four posts from the grid, with their public numbers.
Launch campaign and content engine for a new kulhad-chai café at Gaur City Centre: the launch announcement, a priced menu carousel, food reels and festive posts.
OutcomeA full outlet-launch campaign on Instagram: 10 reels in five weeks, led by the KitKat Shake and "naya adda" reels at 173 and 172 views.
A reels-first Instagram for a sportswear brand making activewear since 1991: product-feature reels for polos, tees and cargos, festive posts with a sports angle and a polished brand look.
Outcome11 product, lifestyle and festive reels in 24 days, every one in the same red-logo, teal-and-black brand look.
Turned a founder-led home-furnishing label's Instagram into its storefront: one signature product template, reels for every collection and a call-to-order on every post.
Outcome12 posts in 18 days (about 5 a week), 11 of them reels, all in one signature template that ends in a call to order.
