F-15 (2nd Floor), Okhla Phase-1, New Delhi - 110020, India
Social Media Marketing case study
Atranggi: a home-furnishing storefront, built on Instagram
Atranggi is a founder-led label selling king-size cotton bedsheets and bed covers, with orders taken by phone and WhatsApp and no website. That made Instagram the shop window. We designed it to look like a premium catalogue and to sell like one.
Bedsheets are bought on touch and trust. Without a website or a marketplace listing, Atranggi had to convince buyers on a phone screen that its 400 TC cotton, Turkish lace and embroidery were worth a call.
So every post had three jobs at once: show the product beautifully, state the specifications that matter, and make ordering effortless, while keeping the founder, Ankusha Bhararaa (Khushboo), at the heart of the brand.
What we did
One signature template, every collection
A catalogue-grade design system, filled with a steady stream of product stories.
01
Strategy: Instagram as the storefront
With no website, the profile, bio and posts are built to sell: the phone number in the bio, a 'Call now' pill on product creatives and a 'Thank you for choosing Atranggi' sign-off.
02
Signature product template
Cream and beige backgrounds, botanical line-art corners, the Atranggi armchair logo top-centre, serif titles in brown and terracotta, and icon badges for 100% cotton, 400 TC and king size.
03
Collection reels
Each collection gets its own reel or carousel, styled in a finished bedroom.
Turkish Lace and Embroidery bedsheets
Cottage bedsheets and Celebrations bed covers
The OG Collection and Jack & Jones premium sheets
04
Consistency and scheduling
12 posts in 18 days, 11 of them reels: roughly five new product stories every week, mostly published in the late afternoon and evening.
05
Engagement hooks
Questions like 'Which print would you pick?' invite replies and turn browsing into a conversation; that reel led the run.
06
Founder-led and festive
Founder Ankusha Bhararaa (Khushboo) is part of the story, named in the bio and tagged in brand content, while Ganesh Chaturthi and Radha Ashtami greetings keep the brand warm and personal.
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