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Social Media Marketing case study
Chai Chaska: launching a new chai adda from post one
A new kulhad-chai café was opening in Gaur City Centre with a brand-new Instagram account and a neighbourhood to win over. We ran the launch on Instagram from the start: the announcement, the menu, the hero products and the reasons to come back.
172views and 30 likes on the 'naya adda' launch reel
10reels in five weeks
The brief
Open a café and fill it, online first
Gaur City Centre is full of places to grab chai and a snack. A new outlet gets a few weeks to tell the neighbourhood it exists, show what is on the menu and give people a reason to walk in or order online, and Chai Chaska had to do it from a brand-new account.
The café also runs its own online-ordering site and a WhatsApp line, so every piece of content had to point somewhere useful, not just collect likes.
What we did
A launch campaign, then a menu that sells itself
We planned the first weeks like a product launch: announce, introduce the menu, then keep the cravings coming.
01
Launch campaign
A 'NOW CHAI CHASKA IN GAUR CITY CENTRE!' announcement, followed by 'now in Gaur City Centre' and 'naya adda' reels that kept re-telling the launch through September, each with the exact location line.
02
A menu that sells itself
A priced menu carousel (Normal Maggi ₹40, Butter Maggi ₹50, Veg Grilled Sandwich ₹60, Paneer & Corn Sandwich ₹70) and bold price-tag creatives in the brand's brown and yellow.
03
Hero-product reels
Real, handheld footage of kulhad chai pours, KitKat and Oreo shakes, spicy Maggi and grilled sandwiches, with the round Chai Chaska logo badge on every frame.
04
Trends and humour
A CID-style 'Daya, pata lagao Chai Chaska mein kya-kya milta hai' meme reel and relatable Hinglish hooks like 'Thak gaye ho scroll karte karte?' keep the brand local and fun.
05
Festive calendar
Raksha Bandhan ('Har Sip Mein Chaska, Har Rishta Mein Pyaar') and Radha Ashtami reels tie chai to the moments people share.
06
Caption SEO and order CTAs
Hook, short Hinglish body, a 📍 Gaur City Centre location line, a 'Go online & order now' call to action, a keyword line (Chai Chaska, Gaur City Centre, chai lovers) and a tight hashtag set.
Content highlights
Cravings, on schedule
Four posts from the launch run, with their public numbers.
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