F-15 (2nd Floor), Okhla Phase-1, New Delhi - 110020, India
Social Media Marketing case study
Select Sportswear: a 1991 legacy, built for the reels era
Select has been making sportswear since 1991 and now sells direct through its own online store. Its Instagram had to look as sharp as the product. We built a reels-first content system that sells the fabric, the fit and the attitude, one feature at a time.
Select has decades of manufacturing behind it, but on Instagram it competes with every new athleisure label that owns a ring light. The brand needed to show quality in a three-second scroll and connect its performance tees, polos and cargos (₹550 to ₹1,150 on its store) with a younger, fitness-first audience.
The brief: a feed that looks premium, explains real product benefits without reading like a spec sheet, and keeps showing up, including on the festive days that matter to Indian shoppers.
What we did
One product truth per reel
Every post sells one clear benefit, in one consistent look, on a steady schedule.
01
Strategy: features, not filler
Each reel sells a single product truth: breathable performance tees, stretch cargos with deep pockets, sharp premium polos.
02
Reels-first content system
11 of the latest 12 posts are reels: studio and lifestyle footage of models in polos, tees and cargos, cut to trending audio.
03
Signature creatives
A zipper-reveal 'Minimal T-Shirts' feature callout, product-detail grids and sporty brush-stroke graphics that make each launch feel like an event.
04
Visual identity and grid
A teal, grey and black palette with the red Select logo locked to the top corner, so the grid reads as one brand.
05
Festive, the sports way
Janmashtami, Ganesh Chaturthi and Radha Ashtami greetings with a sports-motivation angle, plus a 'different goals, same grind, same brotherhood' training reel.
06
Captions and hashtag SEO
Feature-led hooks ('Simple. Sharp. Effortlessly stylish.'), English-first copy with a touch of Hinglish, a Shop-now call to action, a keyword line and a tight hashtag set.
Instagram built from the ground up for a Vedic Vastu and numerology consultant: a signature podcast-clip reel format, myth-busting hooks and festive Vastu tips.
OutcomeTop podcast-clip reel hit 462 views; 11 of the 12 latest posts are reels, published about 4 to 5 times a week.
Launch campaign and content engine for a new kulhad-chai café at Gaur City Centre: the launch announcement, a priced menu carousel, food reels and festive posts.
OutcomeA full outlet-launch campaign on Instagram: 10 reels in five weeks, led by the KitKat Shake and "naya adda" reels at 173 and 172 views.
Turned a founder-led home-furnishing label's Instagram into its storefront: one signature product template, reels for every collection and a call-to-order on every post.
Outcome12 posts in 18 days (about 5 a week), 11 of them reels, all in one signature template that ends in a call to order.
