Celebrity marketing is a big decision. These are the worries we hear most, and how we handle them.
What if the celebrity is famous, but wrong for your brand?
We map each celebrity's image, values and online presence, and check how well their followers overlap with your target customers.
Contracts and celebrity teams feel intimidating.
We handle contract negotiation and onboarding, and simplify the terms so they suit your requirements.
What if they end up in a controversy mid-campaign?
We keep tracking public sentiment and behaviour trends throughout, so potential risks are spotted early.
A big name, but no way to tell if it paid off.
Campaign performance is tracked with Looker Studio (Data Studio) and Hootsuite Insights, with a clear focus on measurable outcomes.