O-807, Gaur City Center, 4 Murti Chowk, Greater Noida W Rd, Sector 4, Ghaziabad, Uttar Pradesh 201318, India
Website Development case study
Tura Turi: a Shopify store for the whole family
Tura Turi makes cotton and festive clothing for babies, kids and grown-ups, with family twinning at its heart. We built its Shopify store so every shopper can find their section fast and discover matching looks for the family.
Tura Turi sells original-print, made-in-India clothing: cotton mulmul kurtas and nightwear, festive ethnic wear, kidswear, newborn wear and bedding, shipped in India and worldwide.
A catalogue that runs from babies to adults gets confusing quickly. The brief was a bright, trend-led store with simple navigation by who you are shopping for, and a quick, mobile-friendly path to checkout.
What we did
Navigation by person, discovery by edit
Shoppers pick who they are buying for, then browse edits built around family moments.
01
Shop by person
The menu and the "Who are you shopping for today?" section split the store into Boys, Girls, Newborn, Men, Women, Night Wear and Bedding.
02
Edit-led homepage
Twinning, trending kurtas for boys, festive bestsellers for girls, a festive sale and vacation twinning, with quick view on products.
03
Offers and trust
An announcement bar for the sale, worldwide shipping and free domestic shipping over Rs 2,000, plus customer reviews and a return and exchange page.
04
Brand content
The Tura Turi blog, an Instagram feed section, and Our Story and Making News pages.
05
Shopify features
Search, customer login, cart, a newsletter sign-up and policy pages.
Website highlights
Inside the website
Desktop screenshots of the live website.
Desktop
Homepage, first screenLive site, captured 12 Oct 2026
Desktop
Homepage, next sectionLive site, captured 12 Oct 2026
What is live today
A family store that is easy to shop
What turaturi.com offers shoppers today.
What the website has now
Shop-by-person navigation from newborn to adults
Twinning, festive and sale edits on the homepage
Customer reviews, blog and Instagram feed
Worldwide shipping and a clear return and exchange page
Based on the live website as seen on 12 October 2026.
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