How to Rank Higher On Google In 2023

What is Google Ranking?

Google’s ranking metrics are designed to sort out billions of web pages to meet search intent by offering the most relevant and useful results within the shortest time possible. 

Domains acquire ranking through Google’s algorithmic process that considers different factors to evaluate the quality, relevancy, and utility of an answer to a search query.

Step-by-Step Guide on How to Rank High on Google

Follow these strategies for increased Google organic rankings.

• Step #1: Improve Your On-Site SEO
• Step #2: Add LSI Keywords To Your Page
• Step #3: Monitor Your Technical SEO
• Step #4: Match Your Content to Search Intent
• Step #5: Reduce Your Bounce Rate
• Step #6: Find Even Keywords to Target
• Step #7: Publish Insanely High-Quality Content
• Step #8: Build Backlinks to Your Site
• Step #9: Track and Monitor Your Results
• Step #10: Include Meaningful Visuals
• Step #11: Make Your Information Skimmable
• Bonus Step #1: Boost Your Click-Through-Rate
• Bonus Step #2: Use Internal Linking

Step #1: Improve Your On-Site SEO

Here’s the truth:

On-Page SEO is one of the FASTEST ways to improve your Google rankings.

That’s because you can optimize your page in about 2 minutes. And start to see a rankings boost within days.

Question is:

How do you optimize your site around your target keywords?

I’ve published a video that outlines pretty much everything you need to know about on-page optimization.

But if you prefer to read, here are the most important on-page tactics to implement right now.

First, make sure that your keyword is toward the beginning of your title tag.

Here’s an example:

Why is it Important to Rank High on Google? Top 5 Benefits

It’s achievable and highly beneficial to rank high on Google and other search engines. These are the top five benefits of ranking high on Google:

• Get more organic clicks
  Statistically, top search results acquire an average CTR of 27.6%. Additionally, the number one result for a search query is 10x more likely to get a click.

   

• Reduced Marketing Costs
  Inbound marketing takes time as it involves building durable relationships with customers by tailoring content and information relevant to potential leads. As a digital marketer, inbound marketing takes time, and potentially low returns per lead. Higher Google rankings significantly reduce the time and resources needed to reach a bigger pool of leads while complementing your social media marketing efforts. 
• A Positive Business Reputation and Image
  High organic traffic endorses a brand’s image by communicating trust and quality in a product/content to both existing and potential clients. In short, the top ranking indicates trustworthiness, relevance, utility, and credibility. 
• Boost Business Authenticity
  Ranking on top means clients interact with your products, services, and information. From a psychological and marketing point, a reputable brand brings acceptance based on authentic relations from interactions with the website visitors. 
• Competitive Edge in the Market
  Bigger traffic numbers bring more sales, better conversions, and overall brand awareness over rivals. 

Conclusion

So I hope you enjoyed my step-by-step guide to ranking higher in Google.

Now I’d like to hear what you have to say:

Which technique from this guide are you going to try first?

Are you going to start internal linking?

Or maybe you want to improve your organic CTR.

Either way, let me know by leaving a comment below right now.

Frequently Asked Questions

Does Google prefer fresh content? 

Freshness is a ranking factor only for pages targeting time-sensitive and trending topics such as seasonal festivities. IF recency adds little or no value to the search query, no amount of additional content will help you outrank an older but authoritative result. 

How long does content take to rank on Google? 

Operating from the premise that your content is quality and relevant to the industry, plus your website is fully optimized for search engines, it can take anywhere from 2 to 6 months for the content to rank. However, the period may be longer than 12 months if there is stiff competition and a lack of a fully optimized website.